Details :This toothpaste has charcoal that provides a Deep Clean. Its has superior technology and actively seeks out bacteria on your teeth, tongue, cheeks and gums, forming a protective, anti-germ barrier - unlike an ordinary toothpaste. Colgate Total provides more benefits than before - helping prevent cavities, plaque build-up, tartar formation, gingivitis and sensitivity. It gives you fresh beathe , protects your enamel, and removes stains, giving you a healthier, whiter smile. Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision.